5 Interesting Lipstick Packaging Trends for 2023

In the cosmetics industry, the main driver behind sales is packaging. This is the thing consumers look at when choosing a product they want to buy, so having the right type of packaging that not only matches the product but is eye-catching is crucial.

The latest trends in lipstick packaging continue to help boost sales across all age groups.

1. Plastic lipstick tube

Lipstick tubes come in many different shapes and sizes, but the many common are cylindrical or rectangular. Plastic lipstick containers are one of the many used forms of lipstick packaging on the market today and have been a popular choice for many brands over the years.

This rigid tube can look simple, like a lipstick tube, or it can have a more upscale pattern on the outside, giving the lipstick a more elegant look. The idea behind using plastic instead of metal or other durable materials is that it keeps the lipstick tube lightweight and less likely to cause skin irritation.

Many consumers prefer plastic lipstick tubes because of the variety of colors they can offer. This type of packaging is instantly recognizable as lipstick or lip balm, so to make it stand out, use a bright color or a unique pattern. Helps the product attract more consumers.

2. Lipstick jar

Many consumers are used to seeing tube lipsticks on the shelf, and for years, this was the only type of lipstick packaging. But in today's cosmetics industry, lipstick jars are starting to catch on.

These little plastic jars are often associated with lip balm because they fit easily into a bag or pocket, and consumers dab some product with their fingers on their lips -- something lipsticks can't do.

However, with the recent rise of consumers participating in online makeup tutorials, jars for lipsticks are starting to become more common. These jars are superb for consumers who use a lipstick brush to apply their lipsticks rather than straight from the tube.

By using a brush, they can get more detail and shape out of the lipstick, and these lipstick pots are especially popular with professional makeup artists.

3. Lipstick carton

Changing consumer lifestyles have led to a huge increase in online cosmetics sales over the past decade, as people look for a quick and easy way to shop for products that fit their busy lifestyles.

For companies that ship from warehouses or only focus on e-commerce, their products need to reach their destination in good condition. This is where lipstick cartons come in.

This type of lipstick packaging is the superb way to display lipstick tubes elegantly and safely. These lipstick cases are fully customizable, so they can be designed to fit any brand, and in some cases, they can be given as gift sets containing multiple lipsticks or other cosmetics. In keeping with eco-friendly consumerism, the boxes are also fully recyclable.

4. Cosmetic tube

Cosmetic tubes have been on the market for a long time and are often used in products like hand cream, lip gloss, and even toothpaste. The latest cosmetic packaging trends show that the demand for cosmetic tubes for lipstick is increasing.

Although the lipstick is more solid than lip gloss and cannot be applied in a tube, the packaging is great for storing the lipstick for later.

Like lipstick jars, these cosmetic tubes are used by consumers who spend more time applying makeup or who are using other people's cosmetics. The contents can be squeezed into the jar and applied easily with a lip brush. Cosmetic tubes are not made of hard plastic, so they are less likely to break during shipping.

5. Eco-friendly paper lipstick container

Like all industries globally, the cosmetics industry is adopting more environmentally friendly packaging in its products and collections to attract eco-conscious consumers and reduce overall waste.

Environmentally friendly paper lipstick containers are not as popular as plastic lipstick tubes at present, but more and more paper lipstick containers are on the market, and consumers can't buy enough.

Paper lipstick tubes are available in a variety of colors and patterns. Once the consumer has used up the contents of the tube, the packaging can be easily disposed of. In some cases, companies have started making refillable packaging for lipsticks in the form of paper tubes, another terrific move to help reduce the massive use of plastic in the cosmetics industry.